Exhibitor Interest High for Sanctuary Cove in 2011

The 2011 Sanctuary Cove International Boat Show has attracted more than 130 exhibitor applications within two weeks of bookings opening.

“We are delighted with this positive response from the industry. We expect that the Show will again top well over 400 exhibitors by May next year,” said Sanctuary Cove Events and Operations Manager Phil Shaw.

The 23rd Sanctuary Cove International Boat Show in 2011 will feature a newly-configured space including one of the largest pavilion structures erected in Australia for an annual event.

Some exciting new displays at the 2011 show include New Zealand exhibitor Diverse Projects showcasing Black Pearl, a 31.5m long range super yacht designed by Craig Loomes of LoMocean Design.

This vessel has been built to Germanischer Lloyd 100 A5 class survey with no expense spared on equipment. Diverse Project’s Lars Bjorklund said the interior is designed by Chris Connell of Melbourne fame and constructed by Specialist Marine Interiors in Whangarei. The vessel is launched on the world market at Sanctuary Cove International Boat Show in 2011 with an expected completion date early 2011.

The company is just one of the 132 exhibitors from around Australia, New Zealand, China and the United States already signed up to be part of the Show.

Mr Shaw said the keen exhibitor interest which is currently surpassing last year at this time, reflects the strong sales reported by exhibitors during the 2010 event.

An exhibitor survey found respondents saw buyers and visitors from more than 20 countries including the US, Korea, India, Japan, Taiwan, the Netherlands, Germany, Singapore, the United Arab Emirates and France to name some nations.

Past and current 2011 exhibitor Flexiteek Oceania confirms Sanctuary Cove International Boat Show is very important to the company’s sales and marketing. Flexiteek’s Paul Enders said that sales and leads from the 2009 event comprised around 58% of total Australian sales during the 2009 calendar year while sales leads from the 2010 Show are currently over 60% of total Australian sales. “We have enjoyed a huge increase in business in the Oceania region with staffing boosted by 300% since late 2009 and a sizeable increase in our factory area,” said Mr Enders.

In 2011, the four-day Show will be held Thursday, May 19 to Sunday, May 22 at Sanctuary Cove in Queensland, Australia from 9am to 5pm daily.

For the 2011 show, there are some adjustments to the pavilion display layout to make way for future development planned by Sanctuary Cove’s owners Mulpha Sanctuary Cove (Developments) Pty Limited in the area previously occupied by Pavilion B.

Pavilion A has been extended by 1400 square metres to a total of 5000 square metres. The Super Yacht Pavilion within Masthead Way will remain the same as 2010.

On the marina, Sanctuary Cove International Boat Show will again offer exhibitors the opportunity to conduct Sea Trials during the show while the Prestige Brokerage and Charter Boat Display is available for exhibitors to showcase prestige brokerage boats 50 feet and over and charter boat companies can promote their services.

In other news, Ms Sue Thomson has been appointed General Manager Events and Marketing for Sanctuary Cove. The role encompasses Sanctuary Cove’s event calendar for the Marine Village. Sanctuary Cove International Boat Show is one of those events.

Ms Thomson has operated her own marketing and communications consultancy and has worked with Gold Coast Tourism and Tourism Australia in executive roles. She also handled marketing and events for the Royal Queensland Show.

The Sanctuary Cove International Boat Show team continues to operate for the 2011 event with Phil Shaw as Sanctuary Cove Events and Operations Manager; Harry Davis as Exhibition Manager and Sally Larkin as Events and Operations Co-ordinator. Barry Jenkins has been engaged as a consultant with government, industry and international relations while Kate Duryea has been engaged as a consultant to again handle public relations and media

Confirmed sponsors for the 2011 event include Club Marine, BoatPoint.com.au and Channel 7.

Sanctuary Cove International Boat Show is a member of the International Federation of Boat Show Organisers (IFBSO), the Australian International Marine Export Group (AIMEX) and Marine Queensland.

The $A2 billion Sanctuary Cove, located on the northern Gold Coast, is Australia’s leading and most successful master-planned community. Sanctuary Cove was acquired by current owners Mulpha Sanctuary Cove (Developments) Pty Limited in 2002.

MSCD, an arm of Mulpha Australia Limited, which is a subsidiary of Malaysian listed Mulpha International BHD, has invested significantly in Sanctuary Cove over recent years, resulting in a major transformation designed to ensure the pre-eminent community remains at the forefront of masterplanned living in Australia.

Event Details

Date: Thursday, May 19 to Sunday, May 22, 2011
Time: 9am to 5pm daily
Location: Sanctuary Cove, Queensland – view a map here

For all inquiries about exhibiting at the 2011 Sanctuary Cove International Boat Show please contact the Boat Show office:
Jabiru House, Masthead Way, Sanctuary Cove Qld 4212
Phone: (07) 55 776 011 (or +61 7 55 776011)
Email: [email protected]
Website: www.sanctuarycoveboatshow.com.au

Confirmed exhibitors can choose to advertise in the Yearbook, for details contact Cathi Meredith on [email protected]

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