Monster Enterprises Brings Hip European Children’s Brand Elodie Details Down Under

Gold Coast WAHM duo juggle clothing company, children and their new expansion into the baby fashion accessory world with European brand Elodie Details.

Gold Coast, Australia, October 28, 2010 – Between chasing after kids, changing nappies & cooking dinner, two Gold Coast work-at-home mums, Jo Wilcox and Megan Stephenson, still manage to find the time to run a burgeoning children’s fashion empire.

The duo behind children’s clothing company Monster Baby recently announced that they have secured Australia and New Zealand distributor rights for European baby accessory brand Elodie Details. With the new acquisition, the team have also formed a new company – Monster Enterprises – to act as an agency for their blossoming stable of ultra young and hip brands. The partners already run Monster Baby, which has operated since 2006. Starting out as a hobby side-project in a Wilcox’s garage, Monster Baby has blossomed into international success, selling wholesale and direct retail online to US, Canada, UK, Spain, France, New Zealand and Asia.

Wilcox & Stephenson were ecstatic when they found out they secured distributor rights for Elodie Details. “We loved the brand so much we had to bring it to Australia!”, said Stephenson.

The dynamic duo brought their idea for Monster Enterprises to life amongst a world of lego and play dates. With six kids aged nineteen to one-and-a-half between them, and having already created a successful children’s brand, their solid background in both kids and kids fashion should see Monster Enterprises thrive. “The addition of a high-caliber brand like Elodie Details with their premium fashion baby accessories, and the creation of Monster Enterprises seemed like a natural fit, as the Monster Baby label has already created a reputation for edgy graphics-driven quality clothes for babies, infants and toddlers, and an established rapport with boutique children’s fashion retailers,” said Jo Wilcox.

Elodie Details is Europe’s top-selling baby accessory brand, with an eye-catching range of pacifiers, pacifier clips, bibs, bottles, toys and more. “Elodie Details has recognisable designs like dummies with trade-marked graphics to gorgeous cushions and snuggles to the best pram accessories you will ever see. Elodie Details is a premium brand and is aimed at mums with an eye for style,” said Wilcox.

To view the Elodie Details Australia and New Zealand range, visit:

For other international territories, visit:

For Australia & New Zealand media or stockist enquiries, please contact:
Jo Wilcox or Megan Stephenson
E: [email protected]
M: 0416135733

About Monster Enterprises:

Monster Enterprises was formed to represent a select stable of hip children’s brands, including Elodie Details.  Monster Enterprises is also the founding force behind Australian label Monster Baby, which initially launched on the Gold Coast in 2006 with a range of distinctly wild prints on a range of quality infant onsies, T-shirts and singlets. With its punk rock and skate culture inspired designs, Monster Baby quickly grew a following across the country and is now distributed throughout the globe. Not content to simply shake the baby clothes scene on it’s head, Monster Baby now also offers toddlers and preschooler sized rocking little t-shirts, hip skate punk shorts, hats, swimwear, and more.
For further information visit:

About Elodie Details:
Elodie Details is a Swedish company which creates functional and innovative baby products that live up to their motto of making “big differences for small people”. They elevate mundane baby necessities into stylish accessories which makes everyday life fun! Check out Elodie Details funky line of baby pacifiers, dummy holders, bibs, security blankets, and more.

For more information visit:

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